Snap, submit, Earn: Share Receipts for rewards
CLIENT
Amazon
ROLE
Sr. Product Designer
YEAR
2016
The Problem
Why Should I Share My Data? What’s in It for Me?
Users often find sharing purchase data tedious and question the value they receive in return. The challenge was to create a seamless process for submitting receipts and participating in surveys, while ensuring users felt rewarded with real, tangible benefits like Amazon credits. The goal was to balance ease of use with incentivized engagement, ensuring that data collection was simple, secure, and worthwhile for participants.
How might we make sharing shopping data feel safe, rewarding, and effortless, so users trust the process and see real value in personalized recommendations?
Solution
Snap, Submit, Earn: Making Data Sharing Effortless
The main goal was to get users to submit receipts as quickly as they can. I simplified the process of submitting receipts overall where users can easily snap photos or forward email receipts. This made data sharing quick, hassle-free, and rewarding, encouraging consistent participation.
Solution
Engage and Earn: Rewarding Your Insights
Along with getting rewarded for sharing receipts, another feature I designed for was the ability that allow users to opt into ad tracking and complete short surveys, offering additional rewards. These options were designed to be easy to use and flexible, letting users choose how much they want to participate while feeling secure in how their data is used—all while getting paid for each insight.
Impact
Increased Participation: The simplified receipt submission process led to a 35% increase in user participation within the first three months, as users found it easy and rewarding to contribute their data.
Higher Engagement: The introduction of personalized rewards, along with ad verification and surveys, resulted in a 40% boost in user engagement, with more users consistently opting into additional features and contributing valuable insights.
Enhanced Data Collection: The combination of these features allowed Amazon to collect richer, more accurate data, leading to 20% more actionable insights for improving product recommendations and ad relevancy.
