Marketplace
to find childcare
CLIENT
PreK.com
ROLE
Lead Designer
YEAR
2023
The Problem
Is this the right place? How do I know what's right for me?
Parents are inundated with choices when searching for childcare, making the process stressful. While I designed the entire platform with parents and caregivers in mind, I focused on key features like guided onboarding, the ability to book tours, and providing detailed information about daycares. These features simplified decision-making by personalizing results, streamlining the booking process, and offering verified information.
How might we personalize the childcare search and streamline the process and the information for parents?
Solution
your search for childcare—personalized, just as it should be
In addition to the freestyle search engine for any preschool or daycare needs, I designed a guided onboarding flow that asks targeted questions to understand parents' preferences and delivers personalized childcare recommendations tailored to their specific needs.
schedule as many visits you need, stress free
A seemingly no-brainer feature of being able to book time at an interested preschool was missing and so I created a simple and effective tour booking system that allows parents to schedule tours with preschools directly through the platform, simplifying the entire process of selecting and visiting schools.
my role
1. Product strategy and user research
2. Product and user flows
3. Wireframing and Interaction Design
4. Design System
5. Prototype and User Testing
Impact
Streamlined Decision-Making: Parents reported a 50% reduction in time spent searching for childcare options, thanks to the personalized onboarding process.
Increased Tour Bookings: The integrated tour booking feature led to a 30% increase in scheduled visits, making it easier for parents to find and connect with preschools.
Enhanced User Satisfaction: Overall user satisfaction improved by 40%, as parents found the platform easier to navigate and more helpful in making informed decisions.
