Creating Meaningful Memories from your media

CLIENT

Overview

Created an AI-driven media experience for users to rediscover meaningful moments from their media, and turning them into contextual and connected memories to share through Meta’s apps (IG, WhatsApp, Facebook etc).

Impact

Positive User Feedback:
Internal testing and user research showed a 70% satisfaction rate among users who interacted with the Memories feature, with participants highlighting the ease of rediscovering meaningful moments.

Improved Memory Retention:
During pilot testing, users recalled 50% more past events compared to their usual media browsing habits, demonstrating the effectiveness of Contextual and Connected Memories in surfacing forgotten content.

Enhanced Engagement:
Prototypes demonstrated a 30% increase in the time users spent engaging with their media libraries, indicating strong potential for deeper user interaction if the feature were to be fully implemented.

The Problem

The Never-ending Abyss That Is Our photo Library

With vast and disorganized media libraries, users often struggle to rediscover meaningful memories. The challenge was to design an experience that intelligently surfaces relevant and connected memories, making it easier for users to reconnect with important moments from their past.

How might we help users rediscover and connect with meaningful memories in their overwhelming media libraries by intelligently surfacing relevant moments?

Solution

Crafting Stories from Your Best Moments

"Create a Memory" feature allows users to curate memories by selecting their photos and videos, adding an audio track, writing text (with optional AI assistance), and applying text effects. Users can then share these personalized memories, turning meaningful moments into shareable stories.

relive those favorite moments, instantly

I designed the Contextual Memories feature so as to automatically suggest memories based on recent media uploads. By analyzing factors like location, events, people, and media content, the system surfaces relevant memories, helping users effortlessly relive significant moments.

connecting the dots, down your memory lane

Connected Memories—which shows up once a certain memory is done, surfaces related memories after users view their contextual ones. This encourages users to explore deeper connections between different moments, creating a continuous and engaging journey through their past.

my role

1. Product strategy and user research

2. Product and user flows

3. Wireframing and Interaction Design

4. Design System

5. Prototype and User Testing