Attention analytics platform to measure real-time data across advertisers and publishers
My work on this project as a Sr. Product Designer is mostly focused on redesigning the analytics platform for Moat. While, the work on the project is still underway, everything for this product has been re-thought from scratch all the way to visual styling using a newly developed design system—Drawbridge.
Data gets a major facelift
Moat analytics is a powerful tool that not only measures data from across devices like desktop and mobile but also across platforms for different type of content along with video data from services like Snapchat, Instagram and Facebook video. All the data collected is measured on number of industry standard metrics and more like viewability, non-human traffic detection, audience, reach and attention. These metrics are further displayed in various types of real-time and in-line reporting modules.
...and users take the center stage
While the product is data heavy and metric focused, the users certainly are not forgotten. After countless interviews with internal Account Managers and external clients alike, we found the missing link—user pain-points. While its all about the data, the legacy product had forgotten its users and so for the new redesign—users take the center stage. Everything has been redesigned keeping the user's feedback and experience in mind. I even had some very helpful tips (thankfully) from one of the top UX leaders in the industry, Jeff Gothelf (author of "Lean UX") for tackling this user centered design process.