TerminalOne™ OS
MediaMath's TerminalOne OS is a pioneering programmatic advertising platform designed to streamline and optimize digital advertising campaigns, offering advertisers unparalleled insights and control over their marketing efforts.
Role
Founding / Lead Product Designer
Overview
As the lead product designer, I was at the forefront of the TerminalOne transformation. From understanding user pain points to orchestrating a holistic redesign, my focus was to modernize the platform while ensuring a seamless and intuitive user experience.
User Research
User Interviews: Engaged with frequent users to uncover pain points, inefficiencies, and gather feedback on the existing system.
Comparative Analysis: Reviewed competing platforms to identify standard functionalities and innovative features that could be introduced.
Feature Prioritization: Based on insights from user feedback and analysis, established a hierarchy of necessary features and enhancements.
Wireframes
Sketch Sessions: Drafted early stage wireframes to visualize the new UI, ensuring a seamless blend of old and new functionalities.
Feedback Loops: Presented these wireframes to stakeholders and users for feedback, refining them based on their inputs.
Final Wireframes: Developed detailed wireframes that laid the foundation for a modern, user-friendly, and efficient TerminalOne OS interface.
Final Product UI:
I spearheaded the design overhaul, delivering a platform with a refreshed look, intuitive navigation, and feature-rich user interfaces, setting TerminalOne OS far ahead of its competition.
