Re-imagining buying a physical book

Augmented reality has been a pull for me from the start. The idea of using the real world surroundings and applications to enhance the experience has attracted me from the start.

The idea to create an enhanced book buying experience came from my own experience of tracking down books that interested me. The ability to quickly scan the book, buy my choice of format, read the description and the perhaps the most important—reading the reviews and see what other readers are saying about the book—led me to create this AR concept.