Amazon DSP
Amazon DSP (Demand Side Platform) is a platform that allows advertisers to programmatically buy display, video, and audio ads. As the platform evolves and its features expand, there is a need to enhance its dashboard interface to provide users with a more intuitive, efficient, and data-rich experience.
Role
Staff UX Designer II
Overview
As a Staff Product Designer on the Amazon DSP team, I collaborated closely with a diverse group of designers, developers, and product managers. Our goal was to redefine and enhance the user experience of the Amazon DSP dashboard. My role involved making significant contributions to various facets of the platform to ensure a cohesive and user-centric design.
Key Projects
Redesigned Navigation
Collaborated in redesigning the main navigation to enhance usability, making features more accessible and intuitive for users.
Conducted user testing to validate design decisions and iterated based on feedback.
Audience Builder & Health Monitor
Played a pivotal role in the conceptualization and design of the Audience Builder, streamlining the process of creating and managing ad audiences.
Worked on the health monitor, introducing a visual representation of audience performance, helping advertisers quickly gauge the effectiveness of their targeting.
Sponsored display products
Help Amazon customers discover and purchase products that you sell on Amazon with ads that appear in search results and on product pages.
Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise.